Voice App Awareness & Activation Strategies
How can you use programmatically bought and distributed audio advertising to drive awareness and use of your voice skills?
Planning & Execution
We are passionate about supporting and developing our clients voice strategies. We can work with you or your media partners to plan and execute highly targeted campaigns to engage activate and your customers.
With an average ad completion rate of 95% combined and the ability to target smart speakers in your audiences’ home, digital audio is the ideal channel to create awareness and activation of your branded voice skill.
Digital Audio Campaigns
Use digital audio advertising to target consumers on connected devices
Engage users whilst listening to their favourite radio station, podcast or free music steaming app
Access to hundreds of audience segments, target the relevant geo location, demographics, interests, context and device
Sync campaigns and run sequential messaging cross channel
Personalise your ad content with dynamic audio messaging
100% brand safe, only deliver on approved premium publishers
Reporting metrics: Impressions, frequency, geo, day/time, unique devices, device type and listen through rate
We invited John Kennedy from our partners DAX to talk through the landscape and a few case studies at an event we held. See his full deck here and his talk here:
As the Smart Speaker specialist in the DAX sales team, John is responsible for the promotion of Skills across DAX’s portfolio of publishers. Encouraging listener use and brand interest.
John started in audio back in 2014 as the creative production assistant on the Capital Scotland Breakfast show.
Following this, he worked in the Global Airtime Team, working across Group M, Omnicom and Publicis selling and managing audio campaigns across the UK’s biggest radio networks.
Now at DAX, John specialises in educating agencies on the benefits of Skills in data acquisition and listener engagement. Promoting the unique context DAX holds given its established audience of 12.2m monthly Smart Speaker listens.