August Newsletter

Audi A3 // ShowHeroes Mexico

In Q2 we supported ShowHeroes Mexico team to deliver a voice enabled CTV campaign promoting the new Audi Q3 via CTV.

There’s a full case study on the way but in the meantime ShowHerows have created this awesome video showing the concept, execution and consumer journey.

Watch here

Q2 RAJAR Report  – Listening habits have changed, has your audio plan?

Landscape infographic showing rapid growth in UK radio listening via smart speakers. RAJAR data shows weekly listening rising from 101 million hours in Q1 2022 to 195 million hours in Q2 2026, a 93% increase. Smart speakers’ share of all UK radio listening rose from 9.9% to 18.7%, while weekly reach increased from 15.7% to 27.5% of the UK population. Commercial radio smart-speaker listening reached 22.1% in Q2 2026. The infographic explains that smart-speaker impressions are different because they are delivered on connected, voice-enabled devices in the home, can turn listening into measurable interaction and action, and generate richer signals for testing, optimisation and performance measurement. Headline: “UK smart speaker radio listening has nearly doubled since 2022.” Source: RAJAR/Ipsos/RSMB.

Radio listening on smart speakers has consistently risen by double digits YoY for the past 5 years and shows no sign of slowing down.

Smart speakers have become a mainstream UK radio platform. More than one in five commercial radio hours are now delivered through smart speakers. Weekly smart speaker radio consumption has almost doubled since RAJAR began separately reporting the platform in 2022.

The commercial implication is stronger than simply “smart-speaker penetration is growing”…

Read full article here

“Alexa open York Races!”

York Races graphic showing a three-step voice-enabled race-day journey: hear a York Races audio advert, say ‘Alexa, open York Races’ to a smart speaker, then use a mobile experience to find race information, buy tickets and set reminders.

We’ve recently started working with York Races via an awesome,

multidisciplinary team featuring SHA, Radio Experts and Say It Now.

The content is changed to promote different events across the calendar, surfacing more information and sending links to the listener so they are able to book tickets directly.

Find out more and listen to the creative here.

More info here

Cannes Washup – synthesis of 22 interviews

Infographic titled “What advertising leaders actually wanted from Cannes 2026”, summarising insights from 22 Say It Now interviews. Key themes include agentic AI becoming the dominant conversation, CTV growth remaining constrained by measurement and fragmentation, growing momentum for voice, and the continued importance of face-to-face meetings. Leaders came to Cannes to make deals, understand emerging trends and build human connections, while highlighting opportunities around personalised brand conversations alongside concerns about privacy, over-targeting and consumer trust.

We wandered the streets of Cannes this year interviewing the great and the good of the industry, asking them what themes they were interested in and what they thought of branded conversations in the home via smart speakers.

See the 2 min roundup video here.

See the full series of interviews here.

Read the full overview article here

New Alexa+ update and 1 pager

Dark blue Say It Now graphic announcing a “New Alexa+ Update”. It features an Amazon Echo-style smart speaker, audio waveforms and a one-page Alexa+ briefing. Highlighted statistics include 600m+ active Alexa endpoints globally, 97% Alexa+ capable, 2x more conversations reported on Alexa+ and 11 markets live today. The headline message reads: “Alexa+ is a more capable impression.”

We’ve created a new one-page Alexa+ update to give partners a view of what is changing and why it matters for audio advertising.

The headline is simple: Alexa+ is not another hardware boom. It is a more capable impression. The update brings together the latest reach and engagement signals, including 600m+ active Alexa endpoints globally, 97% of devices sold over the past decade being able to support Alexa+, and reported increases in conversations, purchases, music streaming and smart-home usage.

For advertisers, the opportunity is to keep the existing digital audio campaign, add a natural voice CTA, create a branded Alexa interaction, and measure the journey from impression through to response, engagement and outcome.

See more and download here

Download here

Say It Now’s Data Studio

Say It Now Data Studio dashboard showing real-time campaign performance. Headline metrics include 298,234 impressions, 6,267 sessions, a 0.210% Voice Through Rate, 2,229 goals and a 34.4% goal conversion rate. Additional charts show impressions, sessions and goals over time and by day of week, plus device breakdowns, with smart speakers accounting for 47% of sessions and 50% of goals.

What if you could optimise your voice campaign mid flight, and see goal conversion climb the following week?

That’s exactly what clients are doing inside the Say It Now Data Studio.

Our dashboard gives brands, agencies, and partners a direct line into what’s actually happening with their campaign, making real time adjustments based on live performance data. This agility is translating directly to tangible outcomes.

📊 Metrics that matter:

  • Voice Through Rate (VTR)
  • Sessions vs Impressions
  • Goal Completions + Goal Conversion Rate
  • Utility Activation (reminders set, links sent, add to basket, API triggers)

We wrote a full article all about it!

Read it now!