Let us explain
A simple explanation from our CEO
Actionable Audio Ads
Drive the campaign goal via Voice Assistants using in-stream audio ads
Actionable Audio Ads:
Actionable Audio Ads are in-stream audio ad that encourages the listener to engage with their Voice Assistant (Alexa, Google Assistant) to complete a brand’s advertising campaign goal, using voice transaction, lead generation, or delivering an engaging brand experience.
Over 60% of adults in the UK have access to a smart speaker at home, 35% in the US, and 27% in Canada, and this figure continues to grow month on month.
Audio is red hot. Edison’s Share of Ear report (2022) discovered that audio listening through a smart speaker has increased by 400% since 2017.
Listening on smart speakers now accounts for more than 10% of all radio listening in the UK and smart speaker listening has grown from 9.9% to 10.8% since it was first measured in Q1 2022. (Rajar, 2022)
Benefits of Actionable Audio Ads:
- Live tracking from the moment the campaign is live with our dashboard
- End to end attribution
- Greater reach (smart speaker growth)
- Increase engagement
- Post campaign analysis
End-to-End Attribution
We work with the world’s move innovative brands to harness the power of Voice Assistance to deliver their campaign goals. We address the engagement and attribution gap associated with audio advertising as our platform provides live data reporting to capture all forms of engagement associated with your Actionable Audio Ad campaign.
For more about reporting, visit our Conversation Design page.
“Partnering with Bauer Media and Say It Now has helped our brand to build trust and awareness while presenting opportunities for new activations.”
Zoe Harris Chief Customer Officer, On the Beach
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Actionable Audio Ad features
There are several features of Actionable Audio Ads that can be used to best suit your brands’ goals and objectives.
Send discount code
Instant gratification can be delivered to listeners by sending them a discount code directly to their phone
Send to phone
Have any form of link sent directly to the listeners’ phone
App Download
This allows listeners to receive a link directly to their Alexa App on their phone to be able to download your app
Set Reminders
Listeners can set recurring reminders in order to ensure they don’t miss any that your brand has set up
Bookings
Listeners can book an appointment by simply saying “book now”
Download Brochure
Listeners can download brochures or relevant pamphlets directly to their phone
Request a call back
Listeners can ask to get a call back to speak directly to someone from the relevant team from the brand
Buy Now
This allows the listeners to directly buy the product through interaction with the skill by simply saying ‘Buy now’
Download our product one-pagers to find out more
Recent Case Studies:
Cif Wipes
- 99.1% listen through rate
- 65.8% order intents
NYU Langone Health
NYU Langone was looking to raise awareness and develop a new channel to offer access to their doctors and archive of information. They commissioned…
MSC Cruises
- 99.3% listen-through rate
- 32 secs brand dwell time
Tesco
- 28.83% conversion rate
- 27.1 secs brand dwell time