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February Newsletter
Great Thunder! Chris Hemsworth is the latest ambassador for our favourite AI assistant. From the launch of Alexa.com last month, to the rollout of Alexa+…
“Alexa, launch Ocado”
Ocado have recently launched their first Actionable Audio Ad campaign voiced by comedian Rob Beckett. Their are several creatives raising awareness for the latest Ocado…
“Alexa, launch Tesco Kitchen”
Tesco has launched a cooking content series on YouTube, hosted by broadcaster Greg James and chef Seema Pankhania. “Tesco Kitchen”, is intended to inspire viewers…
Alexa+ vs ChatGPT and Gemini: Distribution Meets Action
https://youtu.be/p4hVNcCL1dc TL;DR The operational footprint to engage with #Alexa increases from 600m smart speakers to anyone who had a browser (or downloads the app) Alexa…