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Subaru’s Actionable Audio Ad Campaign: A Win-Win for Consumers and Brands

Wednesday, July, 12th 2023

Subaru’s Actionable Audio Ad Campaign is back! Listen to the various Audio Ads here Subaru’s “Alexa, Open Subaru” campaign is a great example of how actionable audio ads can benefit both consumers and brands. For consumers, the campaign is a simple and convenient way to learn more about Subaru vehicles and book a test drive. […]

MAD//Fest 2023: A Success for Actionable Advertising

Wednesday, July, 12th 2023

Actionable Advertising was a big winner at MAD//Fest 2023. We had 10x the footfall of last year, and we were able to educate the industry about the power of this new form of advertising. We also won the brand challenge for Wickes. Wickes put forward a challenge, and we were one of the companies that […]

Alexa, Open Boots

Thursday, June, 29th 2023

Boots is excited to announce the launch of its first Actionable Audio Ad campaign, just in time for summer 2023. This innovative new campaign allows listeners to interact with the ad in real-time, simply by saying “Alexa, Open Boots.” Listen to the audio ad below: Here is how the interaction sounds: Listeners will receive a […]