Monday, August, 18th 2025
Agnieszka (Annie) Krukowska has forged a career building and leading innovation teams through Sky, BBC, ITV, Publicis with a growing focus on CTV and the new doors it can open. Annie is launching a new interview series in September and she was keen to launch with a deep dive into Actionable Ads, we covered The Vision […]
Thursday, June, 12th 2025
Time to get outside, but before you do, I’ve got some cracking news for you! Today marks a Govt. MEDIA FIRST – their first ever voice enabled TV campaign for HMRC, building on the successes of earlier actionable audio campaigns. Great to be the partner making it easier to engage with the govt and to deliver data back to […]
Wednesday, June, 11th 2025
This is the first time the UK Govt. has used voice enabled or ‘Actionable TV Ads’. This builds on the successes of earlier voice enabled audio campaigns. Why? With 60% of UK homes now having a smart speaker, this frictionless technology offers those viewers of the ad an easy way to engage with the message, […]
Tuesday, June, 10th 2025
In a recent RAJAR Report it was noted than now about 21% of all commercial radio stations are listened to via smart speakers. However, are advertisers who’s campaigns are being played out on this media getting the most out of these impressions? Say It Now and Global Media’s DAX wanted to test this hypotheses: Hypothesis: […]
