Search

MAD//Fest 2023: A Success for Actionable Advertising

Wednesday, July, 12th 2023

Actionable Advertising was a big winner at MAD//Fest 2023. We had 10x the footfall of last year, and we were able to educate the industry about the power of this new form of advertising. We also won the brand challenge for Wickes. Wickes put forward a challenge, and we were one of the companies that […]

Alexa, Open Boots

Thursday, June, 29th 2023

Boots is excited to announce the launch of its first Actionable Audio Ad campaign, just in time for summer 2023. This innovative new campaign allows listeners to interact with the ad in real-time, simply by saying “Alexa, Open Boots.” Listen to the audio ad below: Listeners will receive a link to their phone that takes […]

Alexa, Open Warner Hotels

Thursday, June, 29th 2023

Warner Hotels have launched its first Actionable Audio Ad campaign, listen below Warner Hotels is excited to announce the launch of its first Actionable Audio Ad campaign. This innovative new campaign allows listeners to interact with the ad in real-time, simply by saying “Alexa, Open Warner Hotels.” Upon saying this command, listeners will receive a […]