Wednesday, June, 11th 2025
This is the first time the UK Govt. has used voice enabled or ‘Actionable TV Ads’. This builds on the successes of earlier voice enabled audio campaigns. Why? With 60% of UK homes now having a smart speaker, this frictionless technology offers those viewers of the ad an easy way to engage with the message, […]
Tuesday, June, 10th 2025
In a recent RAJAR Report it was noted than now about 21% of all commercial radio stations are listened to via smart speakers. However, are advertisers who’s campaigns are being played out on this media getting the most out of these impressions? Say It Now and Global Media’s DAX wanted to test this hypotheses: Hypothesis: […]
Thursday, May, 29th 2025
What if you could optimise your voice campaign mid flight, and see goal conversion climb the following week? That’s exactly what clients are doing inside the Say It Now Data Studio. Our dashboard gives brands, agencies, and partners a direct line into what’s actually happening with their campaign, making real time adjustments based on live […]
Thursday, March, 13th 2025
What & Why Changes Are Happening And How To Protect Your Career The advertising industry is undergoing a fundamental shift as artificial intelligence (AI) assistants reshape how consumers interact with technology, information and brands. Traditional channels like search and display advertising, once dominant, are losing ground as users increasingly turn to AI-powered conversational agents for […]
