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“Alexa, launch Ocado”

Monday, February, 9th 2026

Ocado have recently launched their first Actionable Audio Ad campaign voiced by comedian Rob Beckett. Their are several creatives raising awareness for the latest Ocado offers and encouraging listeners to engage by saying “Alexa, launch Ocado” to their smartspeaker. Hear the creative here: Listeners who engage can hear more about the offer and get a […]

“Alexa, launch Tesco Kitchen”

Thursday, January, 29th 2026

Tesco has launched a cooking content series on YouTube, hosted by broadcaster Greg James and chef Seema Pankhania.  “Tesco Kitchen”, is intended to inspire viewers to try new recipes, with each episode featuring a guest choosing a dish that is meaningful to them.  To drive awareness and YouTube channel subscriptions Tesco have embarked on a […]

Alexa+ vs ChatGPT and Gemini: Distribution Meets Action

Wednesday, January, 7th 2026

TL;DR Amazon’s new Alexa.com experience is basically Amazon saying: “Alexa+ is not just a smart-speaker thing anymore. It’s a full consumer AI assistant, and it wants to sit at the same table as ChatGPT and Gemini.” The update consists of an updated Alexa app and website that look very similar to other AI assistants like […]

Is AI Listening to Us? Voice AI as the New Interface – Interview with The AI Lyceum

Tuesday, December, 9th 2025

🎧 NEW INTERVIEW 🚨 Samraj Matharu, founder of The AI Lyceum recently interviewed Charlie on his podcast exploring the intersection of artificial intelligence, ethics, and society. It was a fascinating, far ranging discussion diving into the transformation taking place at the intersection of Voice AI, agentic systems, search, advertising, and human behaviour. – Why is […]