Tuesday, February, 10th 2026
Great Thunder! Chris Hemsworth is the latest ambassador for our favourite AI assistant. From the launch of Alexa.com last month, to the rollout of Alexa+ and now the SuperBowl Ad, it feels Amazon has well and truly shifted gears. Alexa+ is being positioned as ‘The Home Operating System’, promising the kind of engagement that ChatGPT […]
Monday, February, 9th 2026
Ocado have recently launched their first Actionable Audio Ad campaign voiced by comedian Rob Beckett. Their are several creatives raising awareness for the latest Ocado offers and encouraging listeners to engage by saying “Alexa, launch Ocado” to their smartspeaker. Hear the creative here: Listeners who engage can hear more about the offer and get a […]
Thursday, January, 29th 2026
Tesco has launched a cooking content series on YouTube, hosted by broadcaster Greg James and chef Seema Pankhania. “Tesco Kitchen”, is intended to inspire viewers to try new recipes, with each episode featuring a guest choosing a dish that is meaningful to them. To drive awareness and YouTube channel subscriptions Tesco have embarked on a […]
Wednesday, January, 7th 2026
TL;DR Amazon’s new Alexa.com experience is basically Amazon saying: “Alexa+ is not just a smart-speaker thing anymore. It’s a full consumer AI assistant, and it wants to sit at the same table as ChatGPT and Gemini.” The update consists of an updated Alexa app and website that look very similar to other AI assistants like […]
