Thursday, November, 20th 2025
Dark nights are here but spirits are high, This week we launched our latest campaign for CRUK, not only streamlining donations and engagement with the campaign but allowing consumers to set a reminder to watch a live broadcast on Channel 4. Relying on Alexa to perform tasks beyond the media placement is a step towards […]
Tuesday, November, 18th 2025
This audio campaign voiced by David Tennant encourages engagement and laughter, offers the below visual branding alongside the audio engagement via Alexa and directs to either a donation homepage or to set a reminder to tune into a live show on Channel 4. We have run several previous campaigns for CRUK who consistently see incremental […]
Friday, September, 12th 2025
In a world where voice assistants like Alexa+, Gemini and ChatGPT are rapidly becoming consumers’ first digital touch-points, agencies have a unique opportunity to stand out by offering voice solutions alongside their existing services. As consumer behaviour shifts towards using voice-first technology for everyday tasks, the needs met by traditional digital channels needs to adapt. […]
Wednesday, August, 20th 2025
August slow down? Not here I’m afraid, I’ll spin through a rapid round-up and keep it succinct. A couple of reports: 1 – Q2 RAJAR report shows that now nearly 25% of all commercial radio is listened to on smart speakers [full report] 2 – Our partner Teads released this CTV report with Justin Taylor, […]
