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“Alexa, launch kids online safety” – UK Government campaign for the Department for Science, Information and Technology (DSIT)

Thursday, February, 19th 2026

Audio inspires parents to engage and offers information about how to navigate their children’s use of social media. Listen to the audio creative here: By saying “Alexa, launch kids online safety” the listener is told some questions they can ask immediately, can set a weekly reminder to have a conversation with their children or be […]

5 years on, what we learned from our “Global Media First”

Thursday, February, 12th 2026

5 years ago, during lock-down & home schooling, our CEO, Charlie Cadbury and his wife Maria Cadbury allowed a masked film crew into the kitchen to witness the annihilation of a massive pile of carrots whilst Charlie listened to, and engaged with, Alexa. Say It Now, alongside an all star, multidisciplinary, multi agency team featuring […]

February Newsletter

Tuesday, February, 10th 2026

Great Thunder! Chris Hemsworth is the latest ambassador for our favourite AI assistant. From the launch of Alexa.com last month, to the rollout of Alexa+ and now the SuperBowl Ad, it feels Amazon has well and truly shifted gears. Alexa+ is being positioned as ‘The Home Operating System’, promising the kind of engagement that ChatGPT […]

“Alexa, launch Ocado”

Monday, February, 9th 2026

Ocado have recently launched their first Actionable Audio Ad campaign voiced by comedian Rob Beckett. Their are several creatives raising awareness for the latest Ocado offers and encouraging listeners to engage by saying “Alexa, launch Ocado” to their smartspeaker. Hear the creative here: Listeners who engage can hear more about the offer and get a […]