Wednesday, November, 11th 2026
Look at me! What kind of megalomaniac sycophant clones themselves? It’s been happening for years in the world of advertising. You capture your brand ambassador in a magazine, billboard, or premium 30 second TV or audio spot then use that one image or audio millions of times to hammer home your message, hoping some comply. […]
Monday, October, 12th 2026
Amsterdam | 8 October 2026 AI AI, agentic media buying, conversational advertising and everything in between. Yesterday I attended (and spoke at) EGTA’s Marketing & Sales Meeting, specifically the ‘AI Tech Fair’ in (an airport just outside) Amsterdam where a high quality slew of media centric startups revealed their vision of how artificial intelligence could […]
Saturday, September, 12th 2026
Did you know that voice experiences convert at six times the rate of a web page? The problem has always been explaining how they work. So we built See It Now to show rather then tell the customer expereience. Drop in a website link and get a bespoke storyboard showing the customer journey, from hearing an ad to the consumer’s outcome, buy, book, download […]
Wednesday, September, 2nd 2026
Ask a marketer how their last paid social campaign performed, and they’ll give you a number. Click-through rate, cost per acquisition, return on ad spend. Pick a metric, and it’s there, traceable back to the exact ad that drove it. Ask the same marketer how their last audio campaign performed, and the answer gets vague […]
