Summer Newsletter
Time to get outside, but before you do, I’ve got some cracking news for you!
Today marks a Govt. MEDIA FIRST – their first ever voice enabled TV campaign for HMRC, building on the successes of earlier actionable audio campaigns. Great to be the partner making it easier to engage with the govt and to deliver data back to ensure Govt. funds are used wisely.
Off the back of the latest RAJAR report showing that now 21.4% of all Commercial Radio Listening is listened to on smart speakers DAX and Say It Now have put together a ‘Test and Learn’ offer, more below and here.
We’ve written up a CASE STUDY for Fire Kills and in doing so realised it’s a great example of the path towards Agentic Advertising.
We’ve been helping Sarah Vine with the launch of her new book ‘How Not to Be a Political Wife” which is FRONT PAGE NEWS and have also updated our data studio.
I’ll be in Cannes next week for The Lions and associated networking bonanza if you’d like to say hello please drop me a note.
At your service,
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‘Test & Learn’ offer from DAX & Say It Now
With more listening than ever on smart speakers DAX and Say It Now have put together an offer to show that this inventory should be treated differently.
Both companies are offering 20% value add for any of these ‘Test and Learn’ campaigns that run across the summer.
Click here to find out the full details or get in touch with your favourite person at Say It Now or DAX.
UK Govt. ‘Media First’ with voice enabled TV ads
n a first for a UK Govt. this voice enabled or ‘Actionable TV AD’ for HMRC allows viewers an easy way to engage with the message, find out more and download the app. This builds on the successes of earlier voice enabled audio campaigns.
This voice engagement delivers real time data back to HMRC who, in turn, are able to better understand which channels, times of day or day of the week perform better in order to inform subsequent media placement. Meaning there is the option to spend the same on media but get a demonstrably greater return.
FIRE KILLS – CASE STUDY – Agentic Advertising
We’ve written a zinger of a case study for this campaign which went a lot further than was previously possible.
In Q1 2025, Say It Now partnered with MGOMD and the UK Government on their Fire Kills campaign to encourage smoke alarm testing through voice-enabled advertising across Amazon and DAX inventory.
The campaign achieved a 50.6% goal conversion rate (against a 15-20% benchmark) with 82% of completions being monthly reminder sets rather than link requests. This is an ongoing outcome that is managed by Alexa beyond the flight of the campaign and an example of ‘Agentic Advertising’ where the Assistant being engaged with can deliver more and more of the desired outcome of the campaign.
FOR ALL THE DATA READ THE FULL CASE STUDY HERE
“Alexa, Launch Sarah Vine’s Memoir”
and buy the book in under 60 seconds
Look at this clickbait!
At the time of writing ‘How Not to be a Political Wife’ is top 10 best selling memoirs on Amazon
You can now listen to excerpts read by Sarah herself and purchase the book in under a minute just using your voice.
We at Say It Now are interested in further applications of voice to promote or sell and this test with book launches is working well. Get in touch if you have any other tests you think we could run.
Here’s a review in The Guardian
“Politics is awful.
If you want the digested read of Sarah Vine’s memoir on life as a Westminster WAG, that’s it: politics, she writes, is a hateful business that ruined her marriage to Michael Gove, her health and happiness.”
Peek inside Say It Now’s Data Studio
What if you could optimise your voice campaign mid flight, and see goal conversion climb the following week?
That’s exactly what clients are doing inside the Say It Now Data Studio.
Our dashboard gives brands, agencies, and partners a direct line into what’s actually happening with their campaign, making real time adjustments based on live performance data. This agility is translating directly to tangible outcomes.
📊 Metrics that matter:
- Voice Through Rate (VTR)
- Sessions vs Impressions
- Goal Completions + Goal Conversion Rate
- Utility Activation (reminders set, links sent, add to basket, API triggers)
We wrote a full article all about it!
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