Conversational advertising is all just talk – isn’t it?

Saturday, January, 23rd 2021

Digital, mobile, out-of-home (OOH) and digital out-of-home (DOOH), print, radio, TV, addressable TV… Brands have no shortage of advertising channels on which to reach their desired audience at the right time and place and on the most relevant device.

Despite that, conversational advertising, driven by the adoption of smart speakers and voice assistants (Amazon Alexa, Google Assistant, Apple’s Siri, etc, etc), is not being deterred

Campaign Live’s Radio and Audio Advertising Summit

Wednesday, January, 13th 2021

Campaign’s inaugural Radio and Audio Advertising Summit will explore the potential of audio advertising, how organisations are using this space in creative ways and the most effective methods of using audio in order to maximise ROI.

With changing listening behaviours over lockdown, the rise of podcasts and lots of emerging tech in this space, the audio

2020 Voice Assistant roundup

Monday, January, 11th 2021

At the end of 2020 our CEO, Charlie Cadbury, was interviewed by Erik J Martin looking back at an important year in the rise of voice assistants

$164BN Voice Commerce 🔊 = 💰 & Actionable Audio Ads

Tuesday, November, 24th 2020

One of the big winners from COVID has been eCommerce. A recent report from Econsultancy cites 43% YOY growth. Smart speaker ownership and engagement has accelerated through lock-downs which, in turn, has fast-forwarded behaviour and engagement. Brands are on the search for new digital commerce channels to embrace, Voice Assistants are exceedingly well placed