Friday, November, 8th 2019
What is voice search?
Voice search is the way you find out about products and services using popular voice assistants like Google Home or Alexa. Unlike in the early days of the internet the default responses are usually offered up by the top level assistant like OK Google or Alexa.
– Why is it important?
How your company or brand comes up is influenced by the wealth of data sources these assistants use to power themselves and with the r
Monday, October, 28th 2019
oday, nearly one-third of all U.S. consumers — all consumers — own a voice activated device, just four short years after such devices hit the market. We are starting to see solid evidence on the direction of travel for voice:
“More than 85,000 smart home products from over 9,500 unique brands can be controlled with Alexa.” – Amazon.com
Monday, October, 14th 2019
Advertising started in the pre-modern era with the Egyptians creating posters out of papyrus to hang on walls to deliver sales messages. How far have we really come to convey our messages to the masses?
Advances like the printing press, radio, TV and the internet all massively increased the addressable market. Recently though, we have focused on both segmenting the audience to deliver messaging with pinpoint accuracy to exactly the right person at exactly the right time. Platforms like
Wednesday, August, 7th 2019
The likes of Facebook, Amazon, Google and Microsoft may have upwards of a billion users, but this ‘billion user club’ status enters them into a digital arms race. They all understand the power their virtual assistants will hold over us in the long term and this puts them under pressure to create, in the shortest time possible, compelling assistants that allow access to unbounded utility so we can delegate more and more of our everyday tasks.
